G-Star Raw/Ready-to-wear/AI Artificial Intelligence Design/Denim Collection/Exaggerated silhouettes

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Release Date:2023-03-31

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G-Star Raw launches its AI-designed denim collection, featuring capes, outerwear footwear and other pieces, which will be showcased in its Antwerp store. Innovation is rooted in the G-Star DNA, as Gwendavan Vliet, Chief Marketing Officer of G-Star Raw, said, "We believe that our fashion designers are free to realize their dreams through AI. While anyone can design with AI, at G-Star Raw, we have the process to make those designs into real clothes.